All of us have social media accounts. And just like us, even brands as small as your local kirana store to large corporations like Coca Cola have a social media account too. But unlike most personal social media feeds which often dance to the tunes of impulsiveness, brands need a…

At the start of 2020, India was on a slow, mundane road to a digital transformation. Due to the lack of awareness and knowledge among the common Indian working population/decision makers we were at least a decade behind common practices globally that could have possibly given us a competitive edge…